Dry or Damaged? Find Your PHYTO Nourishing Ritual

Your hair is thirsty. But is it dry, or is it damaged? The answer changes everything.

Dry hair needs nourishment. Damaged hair wants repair first.

That's why we built two nourishing rituals, each with three steps, each 100% sulfate-free and 100% silicone-free.

First, Know Your Hair

Run your fingers through your lengths. What do you feel?

Rough, dull, a little straw-like, but strong? Your hair is dry. It's missing moisture and nutrition, and it's asking for a ritual that feeds it without weighing it down.

Brittle, snapping, split at the ends, hard to control? Your hair is dry and damaged. It needs repair and strength before nourishment can truly make a difference.

Find your ritual:

The Nourishing Ritual for Dry Hair

Powered by jojoba oil. Light, silky, and soft.

STEP 1: Cleanse & nourish with the NOURISHING Shampoo. A creamy lather that washes away the day while jojoba oil envelops the hair in moisture. Clean hair that never feels stripped.

STEP 2: Detangle & nourish with the NOURISHING Conditioner. Smooth it through mid-lengths to ends and feel knots melt away. Comb through, rinse, and say hello to softness!

STEP 3: Nourish, soften & shine with Phyto 7 Universal Elixir Enhancing Oil. Ultra-light nourishment from 7 active botanical extracts. A few drops on damp or dry ends, and hair turns supple, glossy, and full of movement.

The Nourishing Ritual for Thick, Dry & Damaged Hair

Powered by Keratin A18+. Stronger, smoother, under control.

STEP 1: Cleanse & repair with the REPAIRING Shampoo. A rich cleanse that starts rebuilding brittle hair. Damaged hair has met its match.

STEP 2: Repair & strengthen with the INTENSIVE REPAIR Mask. Work it generously through lengths, leave it on for a few minutes, and rinse to reveal hair that feels denser, stronger, and silky to the touch.

STEP 3: Nourish, soften & control with Phyto 7 Smoothing Elixir Enhancing Oil. Intense nourishment from 7 active botanical extracts, made for thick hair that needs discipline. Smooth a few drops through lengths for sleek, polished control with serious shine.

The Finishing Touch: Which Phyto 7 Elixir Is Yours?

Both rituals end with the same icon: 7 active botanical extracts in one golden oil. The difference is in the finish.

Fine to medium hair that wants glow without weight? Universal is your pick. Thick hair with a mind of its own? Go Smoothing.

Pick your path, commit to all three steps, and let the botanicals do what they do best.

Which ritual is calling your name: Nourishing or Repair?