La Phytothèque

Looking for a curl routine that actually makes sense? Discover how the PHYTO Intense Curls line helps nourish, define, and control frizz with a simple four-step routine for very curly to coily hair.

Not all hair oils work the same way. Learn how to choose the best hair oil for your hair type, plus discover whether PHYTO 7 Elixir Universal or PHYTO 7 Elixir Smoothing is the better fit for your lengths, texture, and daily routine.

Maybe you have been here before. Drawn in by the idea of fresh color, but less excited about everything that can come with it: the strong smell, the harsh feel, the worry that beautiful color has to come at the expense of comfort. For a long time, that tradeoff felt normal. Permanent color meant committing to the process and accepting whatever came with it. That is exactly why the conversation around hair color is changing. People are still looking for rich, lasting color and reliable gray coverage, but they are also paying closer attention to the formula behind it. So...

A solid hairstyling routine does not need to be overly complicated. It’s actually pretty simple to create a variety of hairstyles, using safe, high-quality products that make a huge difference. Don’t let your hair get bogged down with gross residue from popular products packed with chemicals and ingredients you can’t even pronounce. Keep it simple and clean with PHYTO’s Pro Styling Line and prepare to love all of your hairstyles. With almost anything in life, the key to good hair comes from a regular routine fueled by repetition. The more you make nourishing hair habits part of your everyday life,...

In the quest for healthy hair, you must go directly to the source to truly make an impact. It all stems from the scalp—literally and figuratively. Cleansing, nourishing, and protecting where hair growth begins sets the stage for stronger, more resilient locks. The best part? You can drastically improve your overall scalp health with just a small addition to your routine. PHYTO has always been enthusiastic about scalp care. In fact, there's an entire line dedicated to fostering an environment where healthy hair thrives. PHYTO’s Scalp Solutions features five targeted products designed to support all scalp types and concerns. A...

It’s time to clear up some confusion about hair thinning. For many, hair thinning isn’t something that happens quickly. Instead, it’s a slow progression that happens over time and can even take a while to notice a visible difference. Plus, all hair thinning is not the same, and it’s important to understand what your hair needs. There are a slew of factors that can contribute to weakened, thinning hair and it can be different for everyone. Hormones (hello menopause), stress, thyroid issues, nutritional deficits, and genetics are just a handful. There are also other factors that can wreak havoc on...