PURPLE shampoo gently cleanses, moisturizes and neutralizes unwanted highlights from the 1st application. Hair is soft and shiny, with radiant cold highlights for the purest white. At the heart of the formula are violet pigments that correct yellow and copper highlights to revive the radiance of cool highlights with each shampoo. Anti-oxidant Edelweiss extract protects the hair fibre. An extract of white mallow makes hair twice as shiny.
- Neutralizes unwanted yellow tones due to natural oxidation.
- Illuminates natural highlights.
- Optimal maintenance solution for gray and white hair.
- Leaves hair soft and supple.
100%* hair is soft
96%* hair is shiny
91%* color is bright and luminous
82%* hair has cool highlights
*Clinical study carried out on 22 volunteers over 28 days with grey, white or bleached blonde hair.
VEGAN | SULFATE-FREE | PARABEN-FREE | SILICONE-FREE | GLUTEN-FREE
Formulated with purple pigments which neutralize unwanted coppery yellow tones to revive radiance of cold tones.
PROTECTING EDELWEISS
Edelweiss extract protects hair fiber from free radicals to limit yellowing.
WHITE MALLOW EXTRACTION
An extraction of white mallow brings twice as much shine to the fiber*.
*tests on wicks"
Apply on wet hair.
Leave on for 1 to 2 minutes then rinse.
Its no yellowing action is intensified with each use.
Reapply the shampoo to enhance the effectiveness of the active ingredients.
Concentrated formula: a small quantity goes a long way !
Natural Formulas*
SULFATE-FREE
PARABEN-FREE
SILICONE-FREE
GLUTEN-FREE
*Please view individual product pages for product specific ingredient lists. Ingredient lists will be found under the description tab.
