A LEGENDARY YEAR…
The hippie generation made Easy Rider its road movie.
Jane Birkin and Serge Gainsbourg sang the famous French song: Je t’aime, moi non plus.
The Beatles crossed Abbey Road…
A REVOLUTIONARY YEAR
A flurry of optimism resolutely focused on the future.
From flower power* to the first steps on the moon,
nature and science joined forces to create new horizons.
It was a world filled with possibilities.
THE YEAR PHYTO
* Slogan of the hippie movement
REVOLUTION OF LOVE AND NATURE
Bringing together science and nature, he extracted powerful active ingredients from plants to treat hair, while respecting its natural balance.