{"title":"STYLING","description":"","products":[{"product_id":"phytodefrisant-anti-frizz-blow-dry-balm","title":"PHYTODEFRISANT Anti-Frizz Blow-Dry Balm","description":"\u003cp\u003eThe anti-frizz care product that naturally smoothes and protects hair from humidity. Your best ally at home for a professional-like blow-dry!\u003c\/p\u003e\n\u003cp\u003eEnriched with a taming plants complex, its lightweight, non-greasy texture softens the fiber, prepping it for blow-dry. 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For long lasting hold and texture.\u003cbr\u003e\u003cbr\u003e• With beeswax which has texturizing and protective properties.\u003cbr\u003e• Ensures flexible, workable hold.\u003cbr\u003e• No residue or weighing down effect.\u003c\/p\u003e","brand":"PHYTO USA","offers":[{"title":"5.07 fl oz","offer_id":42686301962440,"sku":"PHYPH10181A315US","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/6923\/5656\/files\/ProStyleTexturizingPaste.png?v=1745621979"},{"product_id":"phyto-pro-style-workable-gel","title":"PHYTO PRO STYLE Workable Gel","description":"\u003cp\u003eA flexible gel to create structured, supple hair styles. Light hold and natural definition. \u003cbr\u003e\u003cbr\u003e• With Acacia collagen which has hydrating and filmogenic properties.\u003cbr\u003e• Fast-drying and residue-free. \u003c\/p\u003e","brand":"PHYTO USA","offers":[{"title":"5.07 fl oz","offer_id":42686307369160,"sku":"PHYPH10180A315US","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/6923\/5656\/files\/ProStyleWorkableGel.png?v=1745621941"},{"product_id":"phyto-pro-style-shine-wax","title":"PHYTO PRO STYLE Shine Wax","description":"\u003cp\u003eA wax with a melting texture to style and sculpt the hair, leaving an ultra-shiny finish. • Allows to create a curly effect on short to mid-length hair or shine to a hair bun.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• With Silk Protein extract which has filmogenic properties and boosts shine.\u003cbr\u003e\u003c\/p\u003e","brand":"PHYTO USA","offers":[{"title":"3.38 oz","offer_id":42686318969032,"sku":"PHYPH10179A310US","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/6923\/5656\/files\/ProStyleShineWax_1.png?v=1745621873"},{"product_id":"phyto-pro-style-texturizing-powder","title":"PHYTO PRO STYLE Texturizing Powder","description":"\u003cp\u003eA texturizing powder with a matte finish to structure and hold hair styles in place. Medium hold and texture.\u003cbr\u003e\u003cbr\u003e• Applied at the roots, it is ideal for backcombing and creating tousled or undone effects.\u003cbr\u003e\u003c\/p\u003e","brand":"PHYTO USA","offers":[{"title":"0.28 oz","offer_id":42686339317960,"sku":"PHYPH10183A108US","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/6923\/5656\/files\/ProStyleTexturizingPowder.png?v=1745621684"},{"product_id":"phyto-pro-style-laque-soie","title":"PHYTO PRO STYLE Laque Soie","description":"\u003cp\u003eA hairspray that naturally controls and tames hair. Medium hold and volume.\u003cbr\u003e\u003cbr\u003e• With Silk proteins which have filmogenic properties and boost shine.\u003cbr\u003e\u003c\/p\u003e","brand":"PHYTO USA","offers":[{"title":"10.14 fl. oz.","offer_id":42686377230536,"sku":"PHYPH10185A330US","price":38.0,"currency_code":"USD","in_stock":true},{"title":"3.38 fl. oz","offer_id":42686379688136,"sku":"PHYPH10185A310US","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/6923\/5656\/files\/LaqueSoieFull.png?v=1745621547"},{"product_id":"heat-protection-spray-anti-breakage","title":"230°C HEAT PROTECTION SPRAY ANTI-BREAKAGE","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cstrong\u003e230°C HEAT PROTECTION SPRAY ANTI-BREAKAGE\u003c\/strong\u003e protects hair from breakage during drying, smoothing, brushing, up to 230°C\/446°F. It a\u003c\/span\u003elso repairs, smooths, and reduces frizz.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eThe core formula contains “Keratin A18+”, a new biomimetic complex developed through botanical research. This keratin is composed of 18 boosted amino acids and works like an intra-fibre filler to rebuild hair from within a restore damaged fibres. This botanical keratin, derived from Black Oat and Lupin, is supercharged with amino acids to guarantee resilience for naturally healthy hair! An extract of white mallow makes hair twice as shiny.​​​\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHair temperature after applying the spray is reduced by 8.6%* thanks to thermal protection.\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e87%* Hair is more beautiful.\u003cbr data-mce-fragment=\"1\"\u003e83%* Hair is nourished.\u003cbr data-mce-fragment=\"1\"\u003e83%* Hair is protected from dying out.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e*Instrumental heat measurement test conducted after one application on treated locks vs untreated locks.\u003cbr data-mce-fragment=\"1\"\u003e**% % satisfaction, study carried out on 21 volunteers for 21 days.\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eVEGAN | PEG FREE | SILICONES FREE | NO COLOURINGS\u003c\/strong\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"PHYTO USA","offers":[{"title":"Default Title","offer_id":43180881969352,"sku":"PHYPH1005041AA","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/6923\/5656\/files\/Repair_1_4.png?v=1715788202"},{"product_id":"phyto-volumizing-spray","title":"VOLUME Volumizing Styling Spray","description":"\u003cstyle data-mce-fragment=\"1\" type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\" data-sheets-textstyleruns='{\"1\":0,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12}}{\"1\":17,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12,\"5\":1}}{\"1\":48,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12}}{\"1\":65,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12,\"5\":1}}{\"1\":77,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12}}{\"1\":91,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12,\"5\":1}}{\"1\":106,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12}}{\"1\":203,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12,\"5\":1}}{\"1\":217,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12}}{\"1\":276,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12,\"5\":1}}' data-sheets-userformat='{\"2\":14785,\"3\":{\"1\":0,\"3\":1},\"9\":0,\"10\":0,\"11\":4,\"14\":{\"1\":2,\"2\":8288},\"15\":\"Calibri\",\"16\":12}' data-sheets-value='{\"1\":2,\"2\":\"The VOLUME spray lifts the roots and texturises the lengths with no stiffness. The hair is more voluminous from the roots to the tips. In the core formula, a waterlily extract gives hair body and volume from the roots. White mallow extract brings twice the shine to the hair.\\n\\nNo silicones, no colourings, no PEG.\"}' data-sheets-root=\"1\"\u003eThe \u003cstrong\u003eVOLUMIZING STYLING SPRAY\u003c\/strong\u003e lifts the roots and texturises the lengths with no stiffness. The hair is more voluminous from the roots to the tips. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\" data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"The VOLUME shampoo gently cleanses and leaves hair more voluminous. In the core formula, a waterlily extract gives hair body and volume from the roots. White mallow extract brings twice the shine to the hair. \\n\\nNo silicones, no sulphate surfactants, no colourings, no PEG.\"}' data-sheets-userformat='{\"2\":14785,\"3\":{\"1\":0,\"3\":1},\"9\":0,\"10\":0,\"11\":4,\"14\":{\"1\":2,\"2\":8288},\"15\":\"Calibri\",\"16\":12}' data-sheets-textstyleruns='{\"1\":0,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12}}{\"1\":19,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12,\"5\":1}}{\"1\":34,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12}}{\"1\":51,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12,\"5\":1}}{\"1\":68,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12}}{\"1\":136,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12,\"5\":1}}{\"1\":150,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12}}{\"1\":211,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12,\"5\":1}}'\u003eIt is the 3rd step of PHYTO's VOLUME line, the care routine that sheathes the fiber from the root to bring volume and lightness to thin and flat hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\" data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"The VOLUME shampoo gently cleanses and leaves hair more voluminous. In the core formula, a waterlily extract gives hair body and volume from the roots. White mallow extract brings twice the shine to the hair. \\n\\nNo silicones, no sulphate surfactants, no colourings, no PEG.\"}' data-sheets-userformat='{\"2\":14785,\"3\":{\"1\":0,\"3\":1},\"9\":0,\"10\":0,\"11\":4,\"14\":{\"1\":2,\"2\":8288},\"15\":\"Calibri\",\"16\":12}' data-sheets-textstyleruns='{\"1\":0,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12}}{\"1\":19,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12,\"5\":1}}{\"1\":34,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12}}{\"1\":51,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12,\"5\":1}}{\"1\":68,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12}}{\"1\":136,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12,\"5\":1}}{\"1\":150,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12}}{\"1\":211,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12,\"5\":1}}'\u003e+49%* immediate volume \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e* Instrumental test carried out after routine application (shampoo + conditioner + spray)\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\" data-sheets-textstyleruns='{\"1\":0,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12}}{\"1\":19,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12,\"5\":1}}{\"1\":34,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12}}{\"1\":51,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12,\"5\":1}}{\"1\":68,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12}}{\"1\":136,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12,\"5\":1}}{\"1\":150,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12}}{\"1\":211,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12,\"5\":1}}' data-sheets-userformat='{\"2\":14785,\"3\":{\"1\":0,\"3\":1},\"9\":0,\"10\":0,\"11\":4,\"14\":{\"1\":2,\"2\":8288},\"15\":\"Calibri\",\"16\":12}' data-sheets-value='{\"1\":2,\"2\":\"The VOLUME shampoo gently cleanses and leaves hair more voluminous. In the core formula, a waterlily extract gives hair body and volume from the roots. White mallow extract brings twice the shine to the hair. \\n\\nNo silicones, no sulphate surfactants, no colourings, no PEG.\"}' data-sheets-root=\"1\"\u003e90%**: shinier hair\u003cbr\u003e86%**: gives body\/texturizes\u003cbr\u003e\u003cem\u003e**% satisfaction, study carried out on 22 volunteers for 28 days\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cstrong\u003eSILICONE FREE | NO COLOURINGS | PEG FREE \u003c\/strong\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e","brand":"PHYTO USA","offers":[{"title":"Default Title","offer_id":43206003458248,"sku":"PHYPH1006031AA","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/6923\/5656\/files\/Volume_1_3.png?v=1715787999"},{"product_id":"softness-express-detangling-milk","title":"SOFTNESS Express Detangling Milk","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"The SOFTNESS leave-in milk detangles both wet or dry hair of the whole family*. It facilitates styling and eliminates frizz.\\nThe hair is softer, more supple and shiner.\\nIn the formula, oily extracts of rosemary and calendula nourish and protect the fiber.\\nA white mallow extraction makes hair twice as shiny.\\nSilicone-free, no sulfates surfactants.\\n*from 3 years old\"}' data-sheets-userformat='{\"2\":14721,\"3\":{\"1\":0,\"3\":1},\"10\":1,\"11\":4,\"14\":{\"1\":2,\"2\":8288},\"15\":\"Calibri\",\"16\":12}'\u003eThe SOFTNESS leave-in milk detangles both wet or dry hair of the whole family*. It facilitates styling and eliminates frizz. In the formula, oily extracts of rosemary and calendula nourish and protect the fiber. A white mallow extraction makes hair twice as shiny.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"The SOFTNESS leave-in milk detangles both wet or dry hair of the whole family*. It facilitates styling and eliminates frizz.\\nThe hair is softer, more supple and shiner.\\nIn the formula, oily extracts of rosemary and calendula nourish and protect the fiber.\\nA white mallow extraction makes hair twice as shiny.\\nSilicone-free, no sulfates surfactants.\\n*from 3 years old\"}' data-sheets-userformat='{\"2\":14721,\"3\":{\"1\":0,\"3\":1},\"10\":1,\"11\":4,\"14\":{\"1\":2,\"2\":8288},\"15\":\"Calibri\",\"16\":12}'\u003e*from 3 years old\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"The SOFTNESS leave-in milk detangles both wet or dry hair of the whole family*. It facilitates styling and eliminates frizz.\\nThe hair is softer, more supple and shiner.\\nIn the formula, oily extracts of rosemary and calendula nourish and protect the fiber.\\nA white mallow extraction makes hair twice as shiny.\\nSilicone-free, no sulfates surfactants.\\n*from 3 years old\"}' data-sheets-userformat='{\"2\":14721,\"3\":{\"1\":0,\"3\":1},\"10\":1,\"11\":4,\"14\":{\"1\":2,\"2\":8288},\"15\":\"Calibri\",\"16\":12}'\u003e\u003cmeta charset=\"utf-8\"\u003eSilicone-free, no sulfates surfactants.\u003c\/span\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"The SOFTNESS leave-in milk detangles both wet or dry hair of the whole family*. It facilitates styling and eliminates frizz.\\nThe hair is softer, more supple and shiner.\\nIn the formula, oily extracts of rosemary and calendula nourish and protect the fiber.\\nA white mallow extraction makes hair twice as shiny.\\nSilicone-free, no sulfates surfactants.\\n*from 3 years old\"}' data-sheets-userformat='{\"2\":14721,\"3\":{\"1\":0,\"3\":1},\"10\":1,\"11\":4,\"14\":{\"1\":2,\"2\":8288},\"15\":\"Calibri\",\"16\":12}'\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"The hair is easy to style, soft, supple and shiny.\\n\\n100%* gently detangles\\n95%* the hair is disciplined, without frizz\\n\\n*Clinical study carried out on 20 volunteers for 28 days, all hair types.\"}' data-sheets-userformat='{\"2\":14721,\"3\":{\"1\":0,\"3\":1},\"10\":1,\"11\":4,\"14\":{\"1\":2,\"2\":8288},\"15\":\"Calibri\",\"16\":12}' data-sheets-textstyleruns='{\"1\":0,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12,\"5\":1}}{\"1\":52,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12}}'\u003e\u003cspan\u003e\u003cstrong\u003eThe hair is easy to style, soft, supple and shiny.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e100%* gently detangles\u003cbr\u003e95%* the hair is disciplined, without frizz\u003cbr\u003e\u003cbr\u003e*Clinical study carried out on 20 volunteers for 28 days, all hair types.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"The SOFTNESS leave-in milk detangles both wet or dry hair of the whole family*. It facilitates styling and eliminates frizz.\\nThe hair is softer, more supple and shiner.\\nIn the formula, oily extracts of rosemary and calendula nourish and protect the fiber.\\nA white mallow extraction makes hair twice as shiny.\\nSilicone-free, no sulfates surfactants.\\n*from 3 years old\"}' data-sheets-userformat='{\"2\":14721,\"3\":{\"1\":0,\"3\":1},\"10\":1,\"11\":4,\"14\":{\"1\":2,\"2\":8288},\"15\":\"Calibri\",\"16\":12}'\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"The hair is easy to style, soft, supple and shiny.\\n\\n100%* gently detangles\\n95%* the hair is disciplined, without frizz\\n\\n*Clinical study carried out on 20 volunteers for 28 days, all hair types.\"}' data-sheets-userformat='{\"2\":14721,\"3\":{\"1\":0,\"3\":1},\"10\":1,\"11\":4,\"14\":{\"1\":2,\"2\":8288},\"15\":\"Calibri\",\"16\":12}' data-sheets-textstyleruns='{\"1\":0,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12,\"5\":1}}{\"1\":52,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12}}'\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003c!----\u003e","brand":"PHYTO USA","offers":[{"title":"Default Title","offer_id":43723176313032,"sku":"PHYPH1007031AA","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/6923\/5656\/files\/Softness_1_3_78f433f9-ba5c-4177-ac8a-086d645b8a98.png?v=1716577050"},{"product_id":"softness-dry-shampoo","title":"SOFTNESS Dry Shampoo","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"The dry shampoo is the daily S.O.S. care, that cleanses without water in 2 min and restores volume and texture to the hair without leaving residue. Hair is visibly clean. In the formula, a prebiotic rebalances and keeps the scalp healthy. Rice powder absorbs sebum excess and helps to space out shampoos.\"}' data-sheets-userformat='{\"2\":14723,\"3\":{\"1\":0,\"3\":1},\"4\":{\"1\":2,\"2\":13624051},\"10\":1,\"11\":4,\"14\":{\"1\":2,\"2\":8288},\"15\":\"Calibri\",\"16\":12}'\u003eThe SOFTNESS dry shampoo is the daily S.O.S. care, that cleanses without water in 2 min and restores volume and texture to the hair without leaving residue. \u003c\/span\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"The dry shampoo is the daily S.O.S. care, that cleanses without water in 2 min and restores volume and texture to the hair without leaving residue. Hair is visibly clean. In the formula, a prebiotic rebalances and keeps the scalp healthy. Rice powder absorbs sebum excess and helps to space out shampoos.\"}' data-sheets-userformat='{\"2\":14723,\"3\":{\"1\":0,\"3\":1},\"4\":{\"1\":2,\"2\":13624051},\"10\":1,\"11\":4,\"14\":{\"1\":2,\"2\":8288},\"15\":\"Calibri\",\"16\":12}'\u003eIn the formula, a prebiotic rebalances and keeps the scalp healthy. Rice powder absorbs sebum excess and helps to space out shampoos.\u003c\/span\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"The dry shampoo is the daily S.O.S. care, that cleanses without water in 2 min and restores volume and texture to the hair without leaving residue. Hair is visibly clean. In the formula, a prebiotic rebalances and keeps the scalp healthy. Rice powder absorbs sebum excess and helps to space out shampoos.\"}' data-sheets-userformat='{\"2\":14723,\"3\":{\"1\":0,\"3\":1},\"4\":{\"1\":2,\"2\":13624051},\"10\":1,\"11\":4,\"14\":{\"1\":2,\"2\":8288},\"15\":\"Calibri\",\"16\":12}'\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"The hair is visibly clean, it regains volume and body.\\n\\n95%* respects the scalp and hair\\n90%* absorbs sebum excess, helps to space out shampoos\\n85%* the hair is more voluminous\\n\\n*Clinical study carried out on 20 volunteers for 28 days, all hair types.\"}' data-sheets-userformat='{\"2\":14723,\"3\":{\"1\":0,\"3\":1},\"4\":{\"1\":2,\"2\":13624051},\"10\":1,\"11\":4,\"14\":{\"1\":2,\"2\":8288},\"15\":\"Calibri\",\"16\":12}' data-sheets-textstyleruns='{\"1\":0,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12,\"5\":1}}{\"1\":56,\"2\":{\"2\":{\"1\":2,\"2\":8288},\"3\":\"Calibri\",\"4\":12}}'\u003e\u003cspan\u003e\u003cstrong\u003eThe hair is visibly clean, it regains volume and body.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e95%* respects the scalp and hair\u003cbr\u003e90%* absorbs sebum excess, helps to space out shampoos\u003cbr\u003e85%* the hair is more voluminous\u003cbr\u003e\u003cbr\u003e*Clinical study carried out on 20 volunteers for 28 days, all hair types.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003c!----\u003e","brand":"PHYTO USA","offers":[{"title":"Default Title","offer_id":43723217338568,"sku":"PHYPH1007041AA","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/6923\/5656\/files\/Softness_1_4.png?v=1716577179"},{"product_id":"blonde-brightening-spray","title":"BLONDE Brightening Spray","description":"\u003cp\u003eThe BLONDE Brightening Spray gradually lightens hair by up to 2 shades to bring sun-kissed highlights to light to dark blonde hair. At the heart of the formula, apple cider vinegar smoothes the scales of the hair fibre to reveal a radiant blonde, hydrogen peroxide gradually lightens the hair and plant glycerine softens the hair fibre.\u003c\/p\u003e\n\u003cp\u003eSilicone-free\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\"Gradually lightens blonde by up to 2 shades.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFrom the 1st application*:  \u003cbr\u003e85% soft hair\u003cbr\u003e95% no stiff effect \u003c\/p\u003e\n\u003cp\u003eAfter 1 month of use** : \u003cbr\u003e90% natural result \u003cbr\u003e75% beautiful blonde highlights\u003c\/p\u003e\n\u003cp\u003e*satisfaction results from 20 women after 1 spray application: % positive responses. **Satisfaction results from 20 women after 1 month's use of the spray: % positive responses.\"\u003c\/p\u003e","brand":"PHYTO USA","offers":[{"title":"Default Title","offer_id":51634938577261,"sku":"PHYPH1015021AA","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/6923\/5656\/files\/BlondeSpray_1.png?v=1728528541"},{"product_id":"curls-definition-gel-cream-day-1","title":"CURLS Definition Gel-Cream Day 1","description":"\u003cp\u003eThe CURLS g\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eel-cream \u003c\/span\u003e\u003cstrong\u003edefines the natural shape of waves and curls\u003c\/strong\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cstrong\u003ewithout a stiff feel\u003c\/strong\u003e\u003cspan\u003e. It provides a \u003c\/span\u003e\u003cstrong\u003e24-hour* anti-frizz action\u003c\/strong\u003e\u003cspan\u003e. Curls and waves are supple and silky.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAt the heart of the formula, the \u003c\/span\u003e\u003cstrong\u003e[Hydra Curl] Complex\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003ecoats the fiber for redefined curls, while \u003c\/span\u003e\u003cstrong\u003etara gum\u003c\/strong\u003e\u003cspan\u003e envelops the fiber for an anti-humidity protection. Thanks to our \u003c\/span\u003e\u003cstrong\u003ewhite mallow extraction\u003c\/strong\u003e\u003cspan\u003e, hair is twice as shiny**.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cem\u003e*Test on strands using the 3-product routine (shampoo, conditioner, gel cream) VS reference strands (shampoo, conditioner), image analysis after 24hrs in an 80% humidity chamber. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**Test on strands: comparison between white mallow extraction and water.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cu class=\"ql-und\"\u003eResults confirmed by volunteers\u003cbr\u003e\u003c\/u\u003e\u003cstrong\u003e94%\u003c\/strong\u003e: hydrated* hair\u003cbr\u003e\u003cstrong\u003e97%\u003c\/strong\u003e: nourished* hair\u003cbr\u003e\u003cbr\u003e\u003cu class=\"ql-und\"\u003eClinically measured efficacy\u003cbr\u003e\u003c\/u\u003e\u003cstrong\u003e+20%\u003c\/strong\u003e better-defined curls from the first application**.\u003cbr\u003e\u003cstrong\u003e40x less\u003c\/strong\u003e frizz after 24 hours***.\u003cbr\u003e\u003cbr\u003e*Satisfaction test on 32 volunteers: % positive responses.\u003cbr\u003e**Scoring by an expert on 32 volunteers\u003cbr\u003e***Test on strands using the 3-product routine (shampoo, conditioner, gel cream) VS reference strands (shampoo, conditioner), image analysis after 1hr\/24hrs in an 80% humidity chamber.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eSilicone-free.\u003c\/strong\u003e\n\u003c\/div\u003e","brand":"PHYTO USA","offers":[{"title":"Default Title","offer_id":51792371843437,"sku":"PHYPH1010031AA","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/6923\/5656\/files\/Curls_day_1_Cream_1.png?v=1759981302"},{"product_id":"curls-wake-up-curls-spray-day-2","title":"CURLS Wake Up Curls Spray Day 2","description":"\u003cp\u003eThe CURLS s\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003epray \u003c\/span\u003e\u003cstrong\u003eredefines the natural shape\u003c\/strong\u003e\u003cspan\u003e of waves and curls \u003c\/span\u003e\u003cstrong\u003ebetween 2 shampoos\u003c\/strong\u003e\u003cspan\u003e without drying them out. It provides a \u003c\/span\u003e\u003cstrong\u003e48h* anti-frizz action\u003c\/strong\u003e\u003cspan\u003e. A true curl reactivator, this spray is\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e9x more effective** than a water refresh\u003c\/strong\u003e\u003cspan\u003e. Curls and waves \u003c\/span\u003e\u003cstrong\u003eregain their bounce, just like the first day\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAt the heart of the formula, the\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e[Hydra Curl] Complex\u003c\/strong\u003e\u003cspan\u003e coats the fiber for redefined curls, while the \u003c\/span\u003e\u003cstrong\u003ebiotechnological oil\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003ereduces frizz and controls its appearance. Thanks to our \u003c\/span\u003e\u003cstrong\u003ewhite mallow extraction\u003c\/strong\u003e\u003cspan\u003e, hair is twice as shiny***.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e*Test on strands using the 4-product routine (shampoo, conditioner, gel cream, spray) VS untreated control strands, image analysis after 48 hours in an 80% humidity chamber.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e**Strand test on the 4-product routine (shampoo, conditioner, gel cream, spray) VS reference strands (shampoo, conditioner, gel cream, water), image analysis after 1h in an 80%-humidity chamber.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e***Strand test: comparison between white mallow extraction and water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv data-v-37698220=\"\" class=\"mt-4 mb-2 lg:mb-8 max-w-[1270px] mx-auto px-4\"\u003e\n\u003cdiv data-v-37698220=\"\" class=\"productTwoBlocks blocksReversed grid grid-cols-1 gap-8 lg:grid-cols-2 items-center text-sm\"\u003e\n\u003cdiv\u003e\n\u003cu class=\"ql-und\"\u003eClinically assessed efficacy\u003cbr\u003e\u003c\/u\u003e\u003cstrong\u003e+17%\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ebetter-defined curls\u003cbr\u003e\u003cstrong\u003e-89%\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eless frizz\u003cspan\u003e \u003c\/span\u003e\u003cu class=\"ql-und\"\u003eResults measured by volunteers\u003cbr\u003e\u003c\/u\u003e\u003cstrong\u003e94%\u003c\/strong\u003e: moisturized hair***.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e*Scored by an expert 32 volunteers.\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e**Test on strands with routine VS reference strands (shampoo, conditioner, gel cream, water), image analysis after 1h, pregnant at 80% humidity.\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e***Satisfaction test with 32 volunteers: % positive responses.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eSilicone-free.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PHYTO USA","offers":[{"title":"Default Title","offer_id":51792384065901,"sku":"PHYPH1010041AA","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/6923\/5656\/files\/CurlsWakeUpSpray.png?v=1745620876"},{"product_id":"plage-the-protective-oil","title":"PLAGE The Protective Oil","description":"\u003ch4 style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 126, 30);\"\u003eThe original since 1974\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eThe oil that \u003c\/span\u003e\u003cstrong\u003eprotects\u003c\/strong\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cstrong\u003enourishes hair exposed to the sun\u003c\/strong\u003e\u003cspan\u003e while at the beach or pool.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eMore than just protection, the PLAGE Oil is an enhancing treatment that\u003cstrong\u003e nourishes the hair fiber\u003c\/strong\u003e and adds a \u003cstrong\u003e\"wet look\" shine effect.\u003c\/strong\u003e Its lightweight texture and addictive fragrance with sunny notes envelop the hair fiber. Hair is\u003cstrong\u003e protected from the harmful effects of UV rays, salt, chlorine, and sand, while color is preserved.\u003c\/strong\u003e At the heart of the formula, calendula extract \u003cstrong\u003enourishes and softens\u003c\/strong\u003e the hair fiber, and karanja oil protects hair with its antioxidant properties. \u003cstrong\u003eContains an UV filter.\u003c\/strong\u003e The ultimate summer essential in a \u003cstrong\u003etravel-sized format,\u003c\/strong\u003e perfect for slipping into your beach bag.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSilicone-free. Sulfated surfactants-free. 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